FEED the BULL

Welcome to Feed the Bull - A home for investment information and interaction.
el81's picture

Email

Profile

User Points

  • General: 730
Total (all categories): 0

History

No activity yet.

See More

John Tantillo's Brand Winner... And Loser: Ford & GM and the U.S. Census Super Bowl Ad
Posted by el81 on February 12th, 2010

Tantillo contrasts Toyota's branding strategy with Ford and GM's--which helps them prevent damage from one model (brand) of car from spilling out to harm the others...as has happened with Toyota's recall.

Read More
comment 0
Share
Tickers:
FORD | GM
Tags:
, ford, General Motors, GM, Toyota, pepsi, branding, Recall, Tantillo, Cadillac, Chevy, U.S. Census, branding strategy, People Buy Brands, Not Companies, People Buy Brands Not Companies, Super Bowl, Fed Ex, Super Bowl commercial, TV advertising

John Tantillo's Brand Winner... And Loser: Avatar (& Hollywood) and NBC
Posted by el81 on January 13th, 2010

John Tantillo applauds Hollywood, not for Avatar's weak plot, but for doing something truly innovative to bring viewers something new, that they can't watch in their homes.

Read More
comment 0
Share
Tickers:
GE
Tags:
, marketing, GE, branding, John Tantillo, NBC, Paranormal Activity, Hollywood, Avatar, 3-D, James Cameron, prime time, late night, Jay Leno, Conan O'Brien, broadcast television, narrowcasting

John Tantillo’s Winner and Loser of The Week: Apple Again (Slate) and The Administration & Terrorism
Posted by el81 on January 5th, 2010

John Tantillo congratulates Apple for the positive buzz surrounding Slate, although little is known about the actual product, attributing the confidence in this unknown product to Apple's strong track record of designing superior products with customer needs in mind.

Read More
comment 0
Share
Tickers:
N/A
Tags:
Technology, Apple, APPL, brand, Obama Administration, branding, John Tantillo, terrorism, brand credibility, Slate, War on Terror, War on Terrorism, national security, airport security, Kellogg’s, The Newton, T-Mobile G1, brand liability, Tylenol poisoning, profiling

John Tantillo's Top Ten Brand Winners and Losers of 2009
Posted by el81 on December 28th, 2009

John Tantillo names his top 5 brand winners and top 5 brand losers from 2009.

Winners:
1 - Lady Gaga
2 - Apple
3 - Hollywood
4 - David Letterman
5 - Sarah Palin

Losers:
1 - Ciibank
2 - American Politics
3 - Microsoft
4 - newspapers
5 - The Nobel Prize

Read More
comment 0
Share
Tickers:
N/A
Tags:
General Market News, Apple, marketing, market, democrats, distribution, scandal, brand, Steve Jobs, 2009, branding, target market, advertising, republicans, Lady Gaga, marketer, Hollywood, Avatar, David Letterman, late night television, late night TV, Sarah Palin, Going Rogue

John Tantillo's Brand Winner & Loser: Paranormal Activity and Frosty, The Inappropriate Snowman
Posted by el81 on December 7th, 2009

Paranormal Activity earns great success after smart marketing of a strong brand.
Frosty the Inappropriate Snowman...a branding fiasco of all four brands.

Read More
comment 0
Share
Tickers:
CBS
Tags:
, Paramount, CBS, social networking, branding, target market, Tantillo, Paranormal Activity, horror movie, Frosty, The Inappropriate Snowman, Frosty The Snowman, grass roots, marketing campaign, buzz marketing, How I Met Your Mother, Two and a Half Men, Ada

John Tantillo’s Winner and Loser of The Week: Fox News and The Global Warming Movement
Posted by el81 on October 29th, 2009

We've just recently elected a Democrat as President. CNN's ratings are at the bottom of the pile. Fox News ratings are soaring, despite, or perhaps thanks to, snubbing of the network by the Obama Administration. John Tantillo points out branding lessons to be learned in all of this.

Read More
comment 0
Share
Tickers:
NWS
Tags:
General Market News, marketing, obama, NWS, new york times, global warming, brand, branding, white house, Tantillo, Fox News, Glenn Beck, Keith Olbermann, Pew Research Center, Type 1 errors, Type 2 errors, CNN

This May Be Starbucks' Dumbest Move Ever
Posted by el81 on October 2nd, 2009

Has Starbucks taken a wrong turn? Not only are they selling instant coffee. Rather than encouraging consumers to compare their instant coffee product (Via) with that of Nescafe, et. al., they are actually encouraging them to compare it to their own.

Read More
comments 2
Share
Tickers:
SBUX | VIA
Tags:
, marketing, starbucks, branding, Via, instant coffee, luxury market, taste test, SBUX

Pages