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John Tantillo names his top 5 brand winners and top 5 brand losers from 2009.

Winners:
1 - Lady Gaga
2 - Apple
3 - Hollywood
4 - David Letterman
5 - Sarah Palin

Losers:
1 - Ciibank
2 - American Politics
3 - Microsoft
4 - newspapers
5 - The Nobel Prize

ValueClick is one of the largest pure Internet marketing firms. While competition is strong and management is less-than-stellar, ValueClick's price, excellent business model, and potential to be acquired make it a tepid buy.

Brand expert John Tantillo named GM last week's brand winner, despite their recent Reinvention commercial, saying that their chance at success lies not with GM but with GM's individual brands. He also named Levi's last week's brand loser, for risking alienating some of their customers through its "White Knot" program.

Brand expert John Tantillo named GM last week's brand winner, despite their recent Reinvention commercial, saying that their chance at success lies not with GM but with GM's individual brands. He also named Levi's last week's brand loser, for risking alienating some of their customers through its "White Knot" program.

A great piece on the changes in mass media--from the decline of newspapers, to changing TV habits, to the rise of Twitter and social networking.

John Tantillo writes that Hulu's huge (and rapid) success points to an essential asepct of successful marketing on the web: a relevant enivronment. He also echoes Warren Buffett in saying that newspapers are failing precisely because they are no longer relevant to their would-be readers.

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