John Tantillo congratulates Apple for the positive buzz surrounding Slate, although little is known about the actual product, attributing the confidence in this unknown product to Apple's strong track record of designing superior products with customer needs in mind.

Brand expert John Tantillo praises the Treasury Department's recent bank stress tests (with a few caveats) and criticizes KFC and Oprah for the recent coupon fiasco.

Brand expert John Tantillo names Apple last week's brand winner, attributing its success to good marketing. "Bottom line: Apple understands that it is there to serve its customers; Microsoft (still) does not."