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Marketing Doctor John Tantillo outlines the history of the Academy Awards and how they have helped to build Hollywood's brand. He then draws a sharp contrast with the publishing industry, picking on Henry Holt for its recent fiasco that led to a recall of The Last Train From Hiroshima. He jumps on publishing for playing only "inside baseball."

John Tantillo names his top 5 brand winners and top 5 brand losers from 2009.

Winners:
1 - Lady Gaga
2 - Apple
3 - Hollywood
4 - David Letterman
5 - Sarah Palin

Losers:
1 - Ciibank
2 - American Politics
3 - Microsoft
4 - newspapers
5 - The Nobel Prize

John Tantillo was among those who thought that Obama should give back the Nobel Peace Prize--but he now says he may have even done one better with his acceptance speech.

The Big Banks, meanwhile, are still not moving in a direction that makes good marketing sense.

John Tantillo names Disney the brand winner for acquiring Marvel, explaining how Marvel will be a smart, manageable expansion to the Disney brand that doesn't clash with Disney's core principles (ex. wholesomeness).

Brand expert John Tantillo defends P&G, despite their recently released quarterly results. He points out that P&G has a long history of turning a bad situation into a win--such as when they pioneered the soap opera during the Depression.

Air traffic worldwide is finally declining slightly. Potential new customers are expected to come mainly from China, presenting airlines with a new Target Market with a slightly different set of market demands to meet.

ABC News has been sharply criticized for its health care program planned for Wednesday at the White House. Brand expert John Tantillo argues that this venture is in now way a breach of journalistic standards, but instead an innovative way for ABC to expand their market and to strengthen their brand--as long as they pull off Wednesday's program with journalistic excellence.

Brand expert John Tantillo named GM last week's brand winner, despite their recent Reinvention commercial, saying that their chance at success lies not with GM but with GM's individual brands. He also named Levi's last week's brand loser, for risking alienating some of their customers through its "White Knot" program.

Brand expert John Tantillo named GM last week's brand winner, despite their recent Reinvention commercial, saying that their chance at success lies not with GM but with GM's individual brands. He also named Levi's last week's brand loser, for risking alienating some of their customers through its "White Knot" program.

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