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John Tantillo's Brand Winner... And Loser: The Academy Awards and Book Publishing
Marketing Doctor John Tantillo outlines the history of the Academy Awards and how they have helped to build Hollywood's brand. He then draws a sharp contrast with the publishing industry, picking on Henry Holt for its recent fiasco that led to a recall of The Last Train From Hiroshima. He jumps on publishing for playing only "inside baseball."
John Tantillo's Brand Winner... And Loser: Ford & GM and the U.S. Census Super Bowl Ad
John Tantillo's Brand Winner... And Loser: Avatar (& Hollywood) and NBC
John Tantillo’s Winner and Loser of The Week: Apple Again (Slate) and The Administration & Terrorism
John Tantillo's Top Ten Brand Winners and Losers of 2009
John Tantillo's Brand Winner... And Loser: Barack Obama and The Big Banks
John Tantillo's Brand Winner... And Loser: Steven Covey & E-Books... and Traditional Books & E-Books
E-books seem to be the inevitable future of publishing, but the resistance of traditional publishers to give up the usual profit margins on hardcovers, especially, is paving the way for a whole new business model for book sales--and one that potentially positions authors to have even more control over the marketing of their books.
John Tantillo's Brand Winner & Loser: Paranormal Activity and Frosty, The Inappropriate Snowman
John Tantillo’s Winner and Loser of The Week: Fox News and The Global Warming Movement
We've just recently elected a Democrat as President. CNN's ratings are at the bottom of the pile. Fox News ratings are soaring, despite, or perhaps thanks to, snubbing of the network by the Obama Administration. John Tantillo points out branding lessons to be learned in all of this.