John Tantillo’s Winner and Loser of The Week: Apple Again (Slate) and The Administration & Terrorism
John Tantillo's Top Ten Brand Winners and Losers of 2009
John Tantillo's Brand Winner... And Loser: Barack Obama and The Big Banks
John Tantillo’s Winner and Loser of The Week: Fox News and The Global Warming Movement
We've just recently elected a Democrat as President. CNN's ratings are at the bottom of the pile. Fox News ratings are soaring, despite, or perhaps thanks to, snubbing of the network by the Obama Administration. John Tantillo points out branding lessons to be learned in all of this.
Sith gun robh so… GM drives toward bankruptcy – just not in China
John Tantillo's Brand Winner... And Loser: GM and FDR Liberalism
John Tantillo's Brand Winner... And Loser: Goldman Sachs and The Obama Administration
Brand expert John Tantillo takes another look at Goldman Sachs' decision to become a commercial bank in order to qualify for TARP relief, pointing out that their focus has remained investments and predicting that with GS expected to post record profits, they will soon shed their commercial bank shell.
Tantillo's Brand Winner... And Loser: Michael Jackson and Governor Sanford
In the wake of Michael Jackson's death, brand expert John Tantillo comments on how the strong emotional reactions to the artist's death are a testament to the incredible strength of his personal brand: "You know a brand is strong when people would rather that none of the scandal had ever happened to it."
John Tantillo's Brand Winner... And Loser: ABC News and Pizza Hut
ABC News has been sharply criticized for its health care program planned for Wednesday at the White House. Brand expert John Tantillo argues that this venture is in now way a breach of journalistic standards, but instead an innovative way for ABC to expand their market and to strengthen their brand--as long as they pull off Wednesday's program with journalistic excellence.