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Tag: Paranormal Activity

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John Tantillo's Brand Winner... And Loser: Avatar (& Hollywood) and NBC
Posted by el81 on January 13th, 2010

John Tantillo applauds Hollywood, not for Avatar's weak plot, but for doing something truly innovative to bring viewers something new, that they can't watch in their homes.

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marketing, GE, branding, John Tantillo, NBC, Paranormal Activity, Hollywood, Avatar, 3-D, James Cameron, prime time, late night, Jay Leno, Conan O'Brien, broadcast television, narrowcasting

John Tantillo's Brand Winner & Loser: Paranormal Activity and Frosty, The Inappropriate Snowman
Posted by el81 on December 7th, 2009

Paranormal Activity earns great success after smart marketing of a strong brand.
Frosty the Inappropriate Snowman...a branding fiasco of all four brands.

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Paramount, CBS, social networking, branding, target market, Tantillo, Paranormal Activity, horror movie, Frosty, The Inappropriate Snowman, Frosty The Snowman, grass roots, marketing campaign, buzz marketing, How I Met Your Mother, Two and a Half Men, Ada

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