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John Tantillo's Brand Winner... And Loser: Wal-Mart and Condé Nast
Posted by sixfingers on October 8th, 2009

In tough economic times, two companies tack very different ways:
Wal-Mart manages to increase profits and successfully meets its Target Market's needs in Mexico through its Bodega Express outlets.

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recession, marketing, mexico, WMT, wal-mart, gourmet, branding, Tantillo, brand management, Condé Nast, bodega, ad cuts, Gourmet magazine, Wal-Mart de México, Bodega Express, McKinsey, Ruth Riechl

Tantillo's Brand Winner... And Loser: Michael Jackson and Governor Sanford
Posted by sixfingers on July 2nd, 2009

In the wake of Michael Jackson's death, brand expert John Tantillo comments on how the strong emotional reactions to the artist's death are a testament to the incredible strength of his personal brand: "You know a brand is strong when people would rather that none of the scandal had ever happened to it."

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marketing, Argentina, brand, branding, Tantillo, 000, Sanford, Michael Jackson, core product features, product, brand equity, marketing perspective, brand management, $12, constituents, electorate, personal brand, executive, resign, resignation

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