Tantillo contrasts Toyota's branding strategy with Ford and GM's--which helps them prevent damage from one model (brand) of car from spilling out to harm the others...as has happened with Toyota's recall.
Brand expert John Tantillo named GM last week's brand winner, despite their recent Reinvention commercial, saying that their chance at success lies not with GM but with GM's individual brands. He also named Levi's last week's brand loser, for risking alienating some of their customers through its "White Knot" program.
Brand expert John Tantillo named GM last week's brand winner, despite their recent Reinvention commercial, saying that their chance at success lies not with GM but with GM's individual brands. He also named Levi's last week's brand loser, for risking alienating some of their customers through its "White Knot" program.
