Tantillo contrasts Toyota's branding strategy with Ford and GM's--which helps them prevent damage from one model (brand) of car from spilling out to harm the others...as has happened with Toyota's recall.

E-books seem to be the inevitable future of publishing, but the resistance of traditional publishers to give up the usual profit margins on hardcovers, especially, is paving the way for a whole new business model for book sales--and one that potentially positions authors to have even more control over the marketing of their books.

We've just recently elected a Democrat as President. CNN's ratings are at the bottom of the pile. Fox News ratings are soaring, despite, or perhaps thanks to, snubbing of the network by the Obama Administration. John Tantillo points out branding lessons to be learned in all of this.

John Tantillo names Disney the brand winner for acquiring Marvel, explaining how Marvel will be a smart, manageable expansion to the Disney brand that doesn't clash with Disney's core principles (ex. wholesomeness).