On June 26, 2008, ZAGG’s announced the availability of an invisibleSHIELD for the newly released Apple iPhone 3G. ZAGG’s invisibleSHIELD for the iPhone 3G has been available for pre-order for three weeks and has already received over 50,000 orders. ZAGG’s will begin shipping June 27, 2008, two full weeks before the July 11, 2008, launch date for the new Apple iPhone. CEO of ZAGG, Robert G Pederson II, stated, “We strive to be the first to market with our designs.”