Many investors are of the opinion that investing in morally questionable companies is not an option. Others maintain that morals have little to do with making an investment. If they don’t invest in that company, somebody else will, and profit by it regardless. There are arguments on both sides of the discussion, but in an increasing number of instances, options are beginning to be found. Investors are increasingly being offered alternatives for profitable investments where the underlying moral ambiguity is somewhat less blatant.