Making a company a going concern is a matter of long hours, personal sacrifice and quite a bit of luck and timing. The old phrase “when the stars align” often also applies. When all these factors come together, a solid revenue producing company is established. Those who have put the equity into the venture are rewarded with exceptional profit and (what an early stage investor is interested in) building a going concern. Being an investor right from the get-go may not be for all investors, but for those who want a ground floor opportunity to satisfaction and profit, there is no better way to go.