When a solid product concept is ready for market, there is little that can be done to keep it from generating solid returns. The concept is bottled up and ready to burst under the pressure of profit potential. When the concept reaches critical mass, all that one can do is channel the pressurized potential in the right direction. In most instances, the profit potential is understood and all involved want to participate in the process - which makes the concept succeed more easily. An investor that can recognize this event in the making is one that will see long-term and steady profits.