Coke Focuses on Growth within China
Read the full article: http://blog.ockhamresearch.com/index.php/2008/09/coke-focuse...
Coke has made a few strategic moves to diversify its soft drink empire, and this deal comes on the heals of a massive marketing effort in China for the Beijing games. We think this deal makes a lot of sense, even if Coke did put up a generous offer and the long term growth for Coke still looks appealing.
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