news corp
Internet, Media Stars Line Up for Yahoo
Google is doing everything possible to make Microsofts job hard in this takeover. Google has agreed to help out Yahoo by participating in an unusual test that will gauge how much more advertising Google can sell for Yahoo!
The two-week experiment will be limited to ads posted alongside a small percentage of Yahoo's online search results in the United States.
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Proposed Yahoo-News Corp. Deal
According to The Wall Street Journal, News Corp. and Yahoo are in talks about combining MySpace and other News Corp.-owned online properties with Yahoo, in a move aimed at fending off Microsoft's takeover bid.
Earlier this morning, TechCrunch and Silicon Alley Insider weighed in.
Peter Kafka of Alley Insider breaks out the details:
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The Disney Difference: Diversify and Cross Promote
For the second time in as many days, a major global media company released results which suggested little adverse, or material, impact from either the writers’ strike or a feared slow down in advertising spending related to the economy.
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