Xinhua Finance Media Limited (XFML), a Chinese broadcast, print, and advertising media company, announced Q2 2008 financial results this afternoon after the close of the regular trading session. Revenues rose to $48.9 million, an increase of 69% year over year from $29.0 million.

DigitalPost Interactive, Inc. (DGLP.OB), a company focused on building advanced consumer and B2B digital media sharing web platforms, is pleased to announce its second quarter 2008 financial results. The proprietary platforms can be customized and adapted to give clients the power to offer re-branded and subscription-based products at a reasonable cost.

Sohu.com Inc. (SOHU), a Chinese e-tailer and Internet search engine offering a wide range of online products, services, and media, announced second quarter results this morning that far exceeded what analysts were expecting. Non-GAAP net income increased 423% year over year to $42.3 million, or $1.07 per share, vs. analysts’ estimates of 67 cents per share.

The Media sector contains a wide range of business models, some very attractive to the Magic Formula, and some very unattractive. In this article I examine each of the sub-sectors, separating the wheat from the chaff, and explain what to look for in a good MFI Media company.