Yahoo stock is on its way down - A long, long way down. Citigroup analyst says Microsoft has to increase bid. Wall Street Journal says Microsoft has no such plans. So one of them has to be wrong. Right? Wrong. They could both be right. It's just a matter of 'timing' and 'two-timing'.

Yahoo's Board of Directors will reject Microsoft's $31/share unsolicited bid according to a Wall Street Journal report citing unnamed sources. The decision is based on the belief the bid, which totals about $44.6 billion, "massively undervalues" Yahoo. The source said Yahoo is unlikely to consider offer less than $40/share, upping the purchase price by $12 billion.