America is on its way to a serious fundamental change in terms of its spending habits. We will probably never return to the good old days where people bought stuff just for the sake of buying. With this fundamental change, comes the obligation to change an investing strategy and to move to dividend paying, non-consumer goods stocks. For the rest see http://fiscalfrenzy.com/

Okham Research views Kraft Food (KFT) shares as fully valued at present. However, this newest member of the Dow Jones Industrial Average (DJIA) represents a defensive component of the economy (Consumer Goods), has broad international exposure, pays a 3.3% dividend and has a market cap close to $50 billion.

Estee Lauder reported strong fiscal fourth quarter earnings this morning thanks to strong sales overseas. The inconic comsetics company beat Wall Street estimates and the stock is up better than ten percent in today's trading. Despite the price spike, we still like EL shares and see further upside for these high quality shares.

Avon Product's (AVP) stock had a great week last week as the company's second quarter upside surprise caused the stock to jump almost twenty percent. However, Ockham now views these shares and the entire Consumer Goods sector as over-valued and recommends caution with our newly issued Hold rating on AVP shares.

The venerable Consumer Goods sector has been a favorite of famous gurus such as Warren Buffett and even Joel Greenblatt. However, it's also where value destroying fad and trendy stocks usually live. This article shows what makes an attractive Consumer Goods investment.

Article about insider transactions at Guess? and issues related to insider selling.