There are well over 2 billion Internet users worldwide, with over 77% of the U.S. population going online on a regular basis. Facebook alone has over a billion users, and Google processes over a billion search requests every day. Most online time is spent looking up information or connecting with other people, but a growing part of the online experience is about spending money.

Today before the opening bell, Rainbow Coral announced that it has opened talks this week to potentially partner with an emerging innovator in the transdermal delivery sector. This move is part of the company’s drive to carve out a share of the $142 billion U.S. drug delivery market.