The question is often asked, “Why invest in penny stocks?” There really is only one overriding reason to invest in penny stocks, and the reason is because penny stocks offer the best chance to make enormous profits in the stock market. Stocks that trade on the NYSE and NASDAQ just do not offer the same opportunities to book large profits, as penny stocks do. The key is for individual investors to take the initiative to learn how to trade, invest, and prosper from the plentiful profit opportunities that penny stocks offer.