Initial Public Offerings and Internet stocks have been the talk of the market over the last year as the stock market is experiencing the next generation of an Internet boom. While most everyone knows about companies such as Zynga (NASDAQ: ZNGA) and Groupon (NYSE: GRPN), the fact remains that plenty of other companies in the Internet space focused on analytics and customer acquisition have performed far better in ROI. BazaarVoice, Inc. (NASDAQ: BV), a company that tracks and analyzes what customers are saying on places like Facebook, IPO’d about two months ago and is still climbing in value. InterActive Corp. (NASDAQ: IACI), another digital media outfit engaged in integrating content and advertising, has been a staple in the industry for years. Its stock price has risen since early 2009 from $13.16 to about $50 currently, far outpacing “bandwagon” plays like GRPN and ZNGA.
Lower profile plays such as BV and IACI are successful because they effectively direct audiences and command attention for their clients in an Internet age of constant distraction. An upstart company following firmly along this path to success that is a must for investor due diligence is Los Angeles, California-based Webxu, Inc. (OTCBB: WBXU), a media company that owns and operates a network of consumer branded websites focused on customer acquisition, social media and E-Commerce. The company is growing by leaps and bounds since incorporating in mid-2010 and going public in late 2011.
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