National Health Partners, Inc., a leading provider of discount healthcare membership programs, expects July sales to increase by as much as 75% over June sales as a result of the new marketing campaign announced by the company on May 25, 2011.
The company has experienced a tremendous amount of success from the current marketing campaign. As a result, the company has implemented a plan to substantially increase its monthly sales on a continuous basis, beginning with a 75% increase in July. During the remainder of 2011, this campaign has the ability to increase monthly sales by more than 700% while enabling the company to achieve positive cash flows from operations.
The remarkable cash flow opportunity of this marketing campaign is tied to the innovative cost terms achieved by the company. Traditionally, the company paid a monthly recurring residual commission during the life of the membership for each member acquired. Through the current campaign, the company is only paying a small, one-time fee for each member acquired -no monthly recurring residual commissions are paid. As a result, the cash flow generated by the company during the life of each membership obtained through this campaign is 150% greater than that of the memberships previously sold by the company.