Tantillo contrasts Toyota's branding strategy with Ford and GM's--which helps them prevent damage from one model (brand) of car from spilling out to harm the others...as has happened with Toyota's recall.

Tantillo has long criticized Super Bowl advertising as a waste of money, and now that the U.S. government has decided to spend their (read: our) dollars on Super Bowl advertising, he presents this weirdness to just another sign that Super Bowl advertising is over-priced and under-effective. Just the sort of spending strategy you expect to be carried out with tax payer dollars.