New York, NY - August 16, 2012 (Investorideas.com newswire, www.beveragestocks.com) Investorideas.com, an investor research portal specializing in sector research including beverage stocks issues an industry trend update on how the functional beverage market is changing to meet consumer preference for healthier, more natural energy drinks. This trend has increased sales in the energy drink sector and analysts and industry leaders predict it is a trend that will continue and shape the future of the beverage market.