GreenHouse Holdings, Inc. (GRHU)

Demand Response or Demand Side Management can be achieved through demand reduction, by shifting load to a less expensive time period, or by substituting another resource for delivered electricity (such as natural gas or onsite power generation) also known as "distributed generation." Demand Response (DR) is a set of activities to reduce or shift electricity use to improve electric grid reliability, manage electricity costs, and ensure that customers receive signals that encourage load reduction during times when the electric grid is near its capacity.