Which companies could benefit and which could suffer at the success or failure of Zynga's public debut?

The company's long-awaited IPO was announced at a price between $8.50 and $10, and is now officially priced at $10. Traders who have been eyeing the company's supposed success are eagerly anticipating the moment when they can dive into the firm that's responsible for a number of hit Facebook games. But many have learned that they shouldn't bet the FarmVille on Zynga's success.