Demand Media, Inc. is a content and social media company that serves consumers, advertisers, publishers and creative professionals with a diverse portfolio of properties, products and services. Through brands like eHow, LIVESTRONG.COM, Cracked and typeF, Demand Media informs and entertains one of the internet's largest audiences every month, helps advertisers find innovative ways to engage with their customers and enables publishers to expand their online presence.
Demand Media, Inc. previously announced a renewal and expansion of its ongoing advertising partnership with Google to monetize DMD owned and operated properties and premium content inventory. The comprehensive, global advertising relationship brings together Demand Media's ability to create compelling content experiences with Google's extensive reach, ad platform technology, and ability to monetize all parts of the online advertising ecosystem. Also as part of this deal, Demand Media will provide content for new, brand-safe channels launching within the Google Display Network Reserve, a product that allows advertisers to guarantee impressions across bundled, premium inventory. Furthermore, Demand Media, Inc. posted revenue of $79.5 million, a 32% increase compared to the same period the prior year.