Though I do not smoke, I think this is a great company. Sure, morally it might not be a good company, but as far as market, brand, and loyal addicts, they sure have been doing something right. US consumption might be slowing, but European and Middle Eastern countries can't get enough of them. Ever go into a restaurant in Italy, a market in Spain, an airport in Germany? Smoking is everywhere, and Altria's market share is growing faster in some areas than it has in al of the US.